Crafted by Hand. Rooted in Nature.
Discover the collection that started it all. Grounded in tradition and elevated by design, Alchemy rugs are the origin and essence of abc magic. Here, in this signature series, texture, tone, and technique converge. The result? Original tapestries of transformative art—each one a unique expression of nature’s beauty.
Tradition, Reimagined
Entirely hand-knotted, Alchemy rugs are crafted using traditional rug-making techniques passed down through generations of artisans. Every rug is one-of-a-kind.
Each Alchemy rug is woven from recycled sari silk and recycled wool fibers hand-picked in remote parts of India. The fibers are dyed, using organic processes, and the resulting rug becomes a radiant canvas of uncountable colors.
“An Alchemy rug is a living expression of yarn, dye, and earth—a showcase of artistic communion with nature.”
– Samantha Lozer, abc Rug Buyer
The Allure of Color
Alchemy’s captivating hues are created with vegetable dyes. Colors produced naturally offer a connection with the earth, awakening our senses and evoking emotion—the way art should.
“Alchemy rugs are works of rare art. Each luxurious piece is crafted with soul and intention, bringing timeless enrichment to any room.”
– Samantha Lozer, abc Rug Buyer
Vegetable dyes, like nature, can be unpredictable, and therein lies their beauty; Alchemy’s unique tones are the viewer’s delight and the artist’s thrilling discovery.
